TECHNOLOGY

The future with optimism

BAIC Group has over 60 years of experience in producing passenger cars and commercial vehicles. Every day, more than 12,000 employees in the research and development departments bring innovation to the automotive industry. BAIC is recognized for its exceptional innovation in the design and production of electric vehicles, hydrogen fuel cell vehicles, and the development of advanced driver assistance systems.

Innovation in reality

Advanced semi-autonomous and autonomous driving systems and efficient batteries that extend the vehicle's range by an additional 160 km during a five-minute charge – these are not just visions of the future, they are all realities that BAIC engineers are working on every day. Some of these innovative technologies are already available in BAIC production models.

Batteries of the future

The extremely durable traction batteries in BAIC electric vehicles ensure absolute safety. The BAIC Group's ARCFOX brand is dynamically developing a series of premium electric models using 800V architecture, which significantly shortens the charging time of the car.

The customer has a choice

BAIC's state-of-the-art conventional engines are recognized for their reliability and technical parameters, including excellent performance, low fuel consumption and noise emissions. For many customers, internal combustion engines are still the ideal solution. We believe that the customer should always have a choice.

We bring joy

BAIC engineers understand that a car is not just a transportation machine, but a part of our lives, a source of pleasure, relaxation and inspiration. Hundreds of experts, including designers and acousticians, carefully fine-tune the details of new cars, select high-quality interior materials and infotainment solutions. The goal is to make passengers enjoy the ride as much as possible. The drawings of the new models indicate what soon awaits us in the BAIC offer. We look forward to it!

JOY CONCEPT CAR

JOY - New philosophy

Based on humanistic characteristics, we identified key elements and implemented linear curvature, creating a new basic car design.

JOY - Balance of number 5

The front design of the car adopts a highly identifiable „five-hole element“ design, representing the integrity of the spirit. Combined with the requirements of various BAIC models, five distinguishing elements are created to strengthen the visual identity of the BAIC brand.

JOY - The Future of Travel

„Comfortable“ surface. The simple and clean curved design, combined with the distinctive wheel arches, creates a safe body look that evokes speed and dynamic lines, reflecting young fashion and a sense of controlled movement.